Who's behind Redfire Digital?
Carl Owens
Carl is a software enthusiast dedicated to enhancing design and development processes. He excels at tackling challenges, devising strategic plans, and delivering meticulously crafted solutions.
Graham Owens
Graham is deeply passionate about understanding the intricacies of technology. He consistently immerses himself in new technologies, mastering their complexities to provide invaluable expertise to every project.
Our Beginnings
Our journey began with large software companies, where we developed e-commerce websites for major corporations. While the work was substantial and educational, it lacked the innovative drive we sought.
Determined to reignite our passion for software, we focused on assisting small and medium-sized businesses in overcoming real-world challenges with cutting-edge solutions.
We learned valuable lessons along the way, including the risks of relying on a limited client base. A pivotal moment came when a long-term client, with whom we had informal arrangements, made a significant decision that impacted our perceived shares in their business. This experience underscored the importance of diversifying our client portfolio.
Today, we serve a diverse range of industries, including construction, manufacturing, automotive, and education. We specialize in developing custom websites, unique software solutions, and mobile and desktop applications.
Our mission is to streamline your systems and processes with expert precision. We believe every business deserves top-tier software solutions without the exorbitant costs typically associated with large agencies.
Our Approach
Act, Assess, Adjust, Repeat
Adapting to feedback and the demands of your customers is vital. We must ensure we continuously examine trends and behavior to best place your business in the market.
Feedback
Through direct communication, analytics, payments, conversion rates etc, we are constantly getting feedback. This all needs to be packaged in a digestible way so that new insights can be gleamed.
Explore
Have an idea on how to increase sales? Let try it out and implement that feature / journey. We measure the previous results against the new and so can see how to improve.
Software Development
The value in software comes from it doing what it is meant to do, and in it’s ability to be changed at low cost.
Agile Practices
We work in small iterations to provide you with continuous delivery and the opportunity to change course if things are not as you hoped. Transparency, communication, simplicity, feedback, courage are the core ideals we strive towards.
Scoping and Budgeting
We provide a costed view of the whole app - with “must haves”, “should haves” and “nice to haves”. We guide the project by focusing in what provides the maximum ROI for the cheapest cost.
Risk Analysis
You need to know where the risks are when going into a project. For this we provide clear communication around budget, schedule, performance and user adoption risks.
Domain Driven Development
Making the core functionality central to our applications allows us to make changes easily and cheaply while also providing a clear architecture for our systems.
Test Driven Development
Writing failing tests before actually creating the functionality drives the best software design and forces us to think though a solutions thoroughly.